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2004年度中国广播听众与电台收听率调查报告——上海地区

报告出处:赛立信媒介研究有限公司  发布日期:2004年08月30日 08:57

报告类别:调查报告
行业分类:传媒
调查地点:上海
调查时间:2004年3月17-31日,其中日记表填写时间是3月21日-27日
接触样本:1000
有效样本:300
样本情况:在调研地区居住/生活1年以上、年龄介于10-69岁、每周收听广播一次以上、符合市场研究要求之一般条件
调查机构:赛立信媒介研究有限公司
报告来源:赛立信媒介研究有限公司

报告内容:

上海地区听众收听广播的情况

电台名称

周到达率

排名

日到达率

排名

中央电台中国之声

9.23%

4

6.55%

2

上海电台新闻频率

17.50%

1

12.35%

1

上海电台交通频率

4.61%

7

2.38%

7

上海电台文艺频率

4.88%

5

2.64%

5

上海电台戏剧频率

4.88%

6

2.52%

6

上海东广新闻台

10.72%

2

5.58%

3

上海东广都市792

3.12%

8

1.92%

8

上海东广流行音乐频率

10.31%

3

5.50%

4

上海东广经典音乐频率

1.36%

10

0.35%

11

上海东广财经频率

2.85%

9

1.80%

9

浦江之声广播电台

1.22%

11

0.41%

10

上海地区主要电台的到达率

上海地区广播听众经常收听的电台

 

上海地区听众对各主要电台的满意度评价

 

上海地区主要电台的收听率

 

上海电台新闻频率

上海电台交通频率

上海电台文艺频率

上海电台戏剧频率

上海东广新闻台

上海东广都市792

上海东广流行音乐频率

上海东广经典音乐频率

上海东广财经频率

浦江之声广播电台(FM97)

中央电台中国之声

0:00

0.25%

0.05%

--

0.03%

0.05%

0.49%

--

0.03%

--

--

--

2:00

0.24%

--

--

--

0.04%

0.04%

--

--

--

--

--

3:00

0.44%

--

--

--

0.07%

0.07%

--

--

--

--

--

6:00

5.12%

0.35%

0.02%

--

1.36%

0.40%

0.07%

--

0.05%

--

--

6:15

5.29%

0.38%

0.03%

0.03%

1.38%

0.43%

0.08%

--

0.05%

--

--

6:30

4.52%

0.36%

0.28%

0.03%

1.80%

0.51%

0.13%

--

0.03%

--

4.54%

6:45

3.28%

0.38%

0.31%

0.04%

1.62%

0.57%

0.15%

--

0.04%

--

3.30%

7:00

9.07%

1.03%

0.88%

0.23%

3.09%

0.98%

1.16%

--

0.10%

0.28%

0.15%

7:15

6.52%

0.83%

0.81%

0.22%

2.35%

0.71%

0.95%

--

0.10%

0.27%

0.15%

7:30

6.56%

1.04%

0.88%

0.23%

2.26%

0.67%

1.04%

--

0.13%

0.29%

0.13%

7:45

3.48%

0.51%

0.83%

0.22%

1.15%

0.17%

0.51%

--

0.10%

0.22%

0.05%

8:00

4.83%

1.25%

1.04%

0.19%

0.96%

--

0.82%

0.11%

0.42%

0.03%

0.05%

8:15

2.20%

1.36%

0.47%

0.14%

0.58%

--

0.44%

0.11%

0.42%

--

0.06%

8:30

1.98%

1.23%

0.43%

0.10%

0.70%

--

0.43%

0.10%

0.40%

--

0.73%

8:45

0.83%

0.96%

0.35%

0.09%

0.41%

--

0.35%

0.02%

0.35%

--

0.44%

9:00

0.98%

1.00%

0.56%

0.59%

0.68%

--

0.54%

0.02%

0.61%

--

0.02%

9:15

0.45%

0.55%

0.37%

0.62%

0.45%

--

0.30%

--

0.57%

--

0.02%

9:30

0.53%

0.57%

0.39%

0.64%

0.46%

--

0.41%

--

0.50%

--

0.02%

9:45

0.42%

0.38%

0.29%

0.54%

0.21%

--

0.29%

--

0.42%

--

0.02%

10:00

0.70%

0.45%

0.32%

0.68%

0.34%

0.05%

0.47%

--

0.56%

--

0.02%

10:15

0.60%

0.33%

0.26%

0.42%

0.26%

0.09%

0.39%

--

0.58%

--

0.02%

10:30

0.63%

0.46%

0.29%

0.46%

0.29%

0.14%

0.43%

--

0.60%

0.07%

0.02%

10:45

0.29%

0.33%

0.18%

0.24%

0.24%

0.13%

0.29%

--

0.49%

0.07%

0.02%

11:00

0.43%

0.30%

0.21%

0.30%

0.41%

0.15%

0.36%

0.02%

0.58%

0.02%

0.02%

11:15

0.30%

0.24%

0.08%

0.30%

0.26%

0.16%

0.28%

0.02%

0.42%

--

0.06%

11:30

0.25%

0.31%

0.40%

0.31%

0.40%

0.21%

0.48%

0.04%

0.60%

--

0.08%

11:45

0.25%

0.31%

0.37%

0.25%

0.35%

0.19%

0.41%

0.04%

0.54%

--

0.06%

12:00

1.52%

0.35%

0.49%

0.49%

1.22%

0.23%

1.99%

0.09%

0.51%

--

0.23%

12:15

1.66%

0.29%

0.14%

0.46%

1.06%

0.26%

2.21%

0.11%

0.32%

--

0.23%

12:30

1.71%

0.27%

0.18%

0.47%

1.09%

0.29%

2.39%

0.12%

0.35%

0.03%

0.24%

12:45

0.51%

0.25%

0.11%

0.25%

0.34%

0.20%

1.57%

0.08%

0.31%

0.03%

0.20%

13:00

0.53%

0.44%

0.17%

0.39%

0.33%

0.17%

1.75%

0.06%

0.56%

0.03%

0.14%

13:15

0.33%

0.49%

0.10%

0.39%

0.03%

--

1.05%

--

0.59%

0.03%

--

13:30

0.29%

0.38%

0.15%

0.53%

0.03%

--

0.96%

--

0.50%

0.03%

0.03%

13:45

0.21%

0.21%

0.09%

0.41%

--

--

0.58%

--

0.32%

0.02%

0.02%

14:00

0.35%

0.26%

0.09%

0.49%

--

0.02%

0.70%

--

0.40%

0.02%

0.05%

14:15

0.33%

0.33%

0.05%

0.39%

--

0.05%

0.31%

--

0.39%

--

0.08%

14:30

0.32%

0.27%

0.05%

0.34%

0.02%

0.07%

0.30%

0.02%

0.34%

--

0.07%

14:45

0.29%

0.20%

0.02%

0.27%

0.04%

0.07%

0.20%

0.02%

0.31%

--

0.04%

15:00

0.42%

0.30%

0.10%

0.42%

0.10%

0.10%

0.30%

--

0.74%

--

0.02%

15:15

0.36%

0.36%

0.09%

0.27%

0.12%

0.09%

0.30%

--

0.83%

--

0.03%

15:30

0.32%

0.35%

0.20%

0.29%

0.09%

0.12%

0.32%

--

0.87%

--

0.03%

15:45

0.21%

0.21%

0.16%

0.27%

0.05%

0.08%

0.29%

--

0.75%

--

0.03%

16:00

0.24%

0.15%

0.13%

0.36%

0.09%

0.09%

0.34%

--

0.90%

--

0.02%

16:15

0.26%

0.21%

0.03%

0.26%

0.08%

0.03%

0.26%

--

0.83%

--

0.05%

16:30

0.35%

0.18%

0.04%

0.20%

0.10%

0.02%

0.87%

--

0.65%

--

0.02%

16:45

0.30%

0.14%

0.04%

0.14%

0.10%

0.02%

0.77%

--

0.59%

--

0.02%

17:00

0.47%

0.19%

0.17%

0.43%

0.49%

0.02%

0.93%

--

0.56%

--

0.02%

17:25

0.43%

0.19%

0.19%

0.45%

0.62%

--

0.57%

--

0.26%

--

--

17:30

0.52%

0.13%

0.24%

0.50%

0.78%

0.10%

0.65%

--

0.31%

--

0.03%

17:45

0.48%

0.06%

0.27%

0.45%

0.42%

0.12%

0.42%

--

0.33%

--

0.03%

18:00

1.57%

0.07%

0.97%

0.55%

0.70%

0.17%

0.55%

0.05%

0.25%

0.02%

0.02%

18:15

1.56%

0.03%

0.95%

0.61%

0.43%

0.09%

0.32%

0.06%

0.20%

0.03%

0.03%

18:30

1.60%

0.03%

0.95%

0.62%

0.24%

0.09%

0.33%

0.06%

0.21%

0.03%

0.03%

18:45

0.87%

0.04%

0.20%

0.39%

0.28%

--

0.08%

0.04%

--

--

0.04%

19:00

0.31%

0.06%

0.40%

0.73%

0.21%

0.21%

0.24%

0.09%

--

--

0.18%

19:15

0.32%

0.04%

0.51%

0.71%

0.04%

0.28%

0.28%

0.12%

--

--

0.28%

19:30

0.30%

0.04%

0.49%

0.68%

0.04%

0.26%

0.57%

0.11%

--

--

0.26%

19:45

0.34%

0.04%

0.34%

0.59%

0.04%

0.29%

0.50%

0.13%

--

--

0.04%

20:00

0.52%

0.05%

0.05%

0.42%

0.05%

0.37%

0.63%

0.16%

--

--

--

20:15

0.74%

--

0.08%

0.08%

0.08%

0.57%

0.82%

0.16%

--

--

--

20:30

0.85%

--

0.08%

0.08%

0.08%

0.54%

0.77%

0.15%

--

0.08%

--

20:45

0.77%

--

0.09%

--

0.09%

0.60%

0.69%

0.09%

--

0.09%

--

21:00

0.49%

0.03%

0.06%

--

0.09%

0.99%

0.80%

0.06%

0.06%

0.12%

--

21:15

0.52%

0.03%

0.03%

--

0.10%

1.04%

0.62%

0.07%

0.07%

0.10%

0.03%

21:30

0.47%

0.03%

0.06%

--

0.09%

1.00%

0.62%

0.06%

0.06%

0.09%

0.03%

21:45

0.28%

0.03%

0.10%

--

0.10%

0.87%

0.66%

0.03%

--

0.10%

0.03%

22:00

0.39%

0.05%

0.14%

0.05%

0.19%

1.21%

1.35%

0.05%

--

0.10%

0.10%

22:15

0.71%

--

0.16%

0.08%

0.24%

0.87%

1.02%

--

--

--

0.08%

22:30

0.90%

0.06%

0.23%

0.06%

0.17%

0.62%

0.73%

--

--

0.06%

0.06%

22:45

1.00%

0.06%

0.19%

0.06%

0.13%

0.63%

0.44%

--

--

0.06%

0.06%

23:00

0.81%

0.03%

0.17%

0.07%

0.37%

0.57%

0.34%

--

--

--

0.20%

23:15

0.56%

0.04%

0.14%

0.04%

0.39%

0.39%

0.21%

--

--

--

0.21%

23:30

0.53%

0.03%

0.13%

0.03%

0.36%

0.36%

0.16%

--

--

--

0.16%

23:45

0.42%

0.03%

0.08%

--

0.31%

0.31%

0.14%

--

--

--

0.03%

上海地区主要电台的听众占有率

 

上海电台新闻频率

上海电台交通频率

上海电台文艺频率

上海电台戏剧频率

上海东广新闻台

上海东广都市792

上海东广流行音乐频率

上海东广经典音乐频率

上海东广财经频率

浦江之声广播电台(FM97)

中央电台中国之声

0:00

27.27%

6.06%

--

3.03%

6.06%

54.55%

--

3.03%

--

--

--

2:00

75.00%

--

--

--

12.50%

12.50%

--

--

--

--

--

3:00

75.00%

--

--

--

12.50%

12.50%

--

--

--

--

--

6:00

69.43%

4.78%

0.32%

--

18.47%

5.41%

0.96%

--

0.64%

--

--

6:15

69.18%

4.92%

0.33%

0.33%

18.03%

5.57%

0.98%

--

0.66%

--

--

6:30

37.05%

2.95%

2.28%

0.27%

14.77%

4.16%

1.07%

--

0.27%

--

37.18%

6:45

33.90%

3.95%

3.20%

0.38%

16.76%

5.84%

1.51%

--

0.38%

--

34.09%

7:00

53.48%

6.07%

5.19%

1.33%

18.22%

5.78%

6.81%

--

0.59%

1.63%

0.89%

7:15

50.57%

6.44%

6.25%

1.70%

18.18%

5.49%

7.39%

--

0.76%

2.08%

1.14%

7:30

49.61%

7.84%

6.67%

1.76%

17.06%

5.10%

7.84%

--

0.98%

2.16%

0.98%

7:45

47.97%

7.09%

11.49%

3.04%

15.88%

2.36%

7.09%

--

1.35%

3.04%

0.68%

8:00

49.86%

12.88%

10.68%

1.92%

9.86%

--

8.49%

1.10%

4.38%

0.27%

0.55%

8:15

37.98%

23.56%

8.17%

2.40%

10.10%

--

7.69%

1.92%

7.21%

--

0.96%

8:30

32.51%

20.16%

7.00%

1.65%

11.52%

--

7.00%

1.65%

6.58%

--

11.93%

8:45

21.84%

25.29%

9.20%

2.30%

10.92%

--

9.20%

0.57%

9.20%

--

11.49%

9:00

19.51%

20.00%

11.22%

11.71%

13.66%

--

10.73%

0.49%

12.20%

--

0.49%

9:15

13.43%

16.42%

11.19%

18.66%

13.43%

--

8.96%

--

17.16%

--

0.75%

9:30

14.94%

16.23%

11.04%

18.18%

12.99%

--

11.69%

--

14.29%

--

0.65%

9:45

16.26%

14.63%

11.38%

21.14%

8.13%

--

11.38%

--

16.26%

--

0.81%

10:00

19.50%

12.58%

8.81%

18.87%

9.43%

1.26%

13.21%

--

15.72%

--

0.63%

10:15

20.47%

11.02%

8.66%

14.17%

8.66%

3.15%

13.39%

--

19.69%

--

0.79%

10:30

18.44%

13.48%

8.51%

13.48%

8.51%

4.26%

12.77%

--

17.73%

2.13%

0.71%

10:45

12.50%

14.42%

7.69%

10.58%

10.58%

5.77%

12.50%

--

21.15%

2.88%

0.96%

11:00

15.15%

10.61%

7.58%

10.61%

14.39%

5.30%

12.88%

0.76%

20.45%

0.76%

0.76%

11:15

14.02%

11.21%

3.74%

14.02%

12.15%

7.48%

13.08%

0.93%

19.63%

--

2.80%

11:30

8.11%

10.14%

12.84%

10.14%

12.84%

6.76%

15.54%

1.35%

19.59%

--

2.70%

11:45

8.96%

11.19%

13.43%

8.96%

12.69%

6.72%

14.93%

1.49%

19.40%

--

2.24%

12:00

21.31%

4.92%

6.89%

6.89%

17.05%

3.28%

27.87%

1.31%

7.21%

--

3.28%

12:15

24.68%

4.26%

2.13%

6.81%

15.74%

3.83%

32.77%

1.70%

4.68%

--

3.40%

12:30

23.97%

3.72%

2.48%

6.61%

15.29%

4.13%

33.47%

1.65%

4.96%

0.41%

3.31%

12:45

13.14%

6.57%

2.92%

6.57%

8.76%

5.11%

40.88%

2.19%

8.03%

0.73%

5.11%

13:00

11.59%

9.76%

3.66%

8.54%

7.32%

3.66%

38.41%

1.22%

12.20%

0.61%

3.05%

13:15

10.87%

16.30%

3.26%

13.04%

1.09%

--

34.78%

--

19.57%

1.09%

--

13:30

10.10%

13.13%

5.05%

18.18%

1.01%

--

33.33%

--

17.17%

1.01%

1.01%

13:45

11.49%

11.49%

4.60%

21.84%

--

--

31.03%

--

17.24%

1.15%

1.15%

14:00

14.71%

10.78%

3.92%

20.59%

--

0.98%

29.41%

--

16.67%

0.98%

1.96%

14:15

17.33%

17.33%

2.67%

20.00%

--

2.67%

16.00%

--

20.00%

--

4.00%

14:30

17.72%

15.19%

2.53%

18.99%

1.27%

3.80%

16.46%

1.27%

18.99%

--

3.80%

14:45

19.70%

13.64%

1.52%

18.18%

3.03%

4.55%

13.64%

1.52%

21.21%

--

3.03%

15:00

16.83%

11.88%

3.96%

16.83%

3.96%

3.96%

11.88%

--

29.70%

--

0.99%

15:15

14.63%

14.63%

3.66%

10.98%

4.88%

3.66%

12.20%

--

34.15%

--

1.22%

15:30

12.36%

13.48%

7.87%

11.24%

3.37%

4.49%

12.36%

--

33.71%

--

1.12%

15:45

10.39%

10.39%

7.79%

12.99%

2.60%

3.90%

14.29%

--

36.36%

--

1.30%

16:00

10.19%

6.48%

5.56%

15.74%

3.70%

3.70%

14.81%

--

38.89%

--

0.93%

16:15

12.99%

10.39%

1.30%

12.99%

3.90%

1.30%

12.99%

--

41.56%

--

2.60%

16:30

14.17%

7.50%

1.67%

8.33%

4.17%

0.83%

35.83%

--

26.67%

--

0.83%

16:45

14.29%

6.67%

1.90%

6.67%

4.76%

0.95%

36.19%

--

27.62%

--

0.95%

17:00

14.29%

5.71%

5.14%

13.14%

14.86%

0.57%

28.57%

--

17.14%

--

0.57%

17:25

15.79%

7.02%

7.02%

16.67%

22.81%

--

21.05%

--

9.65%

--

--

17:30

16.00%

4.00%

7.20%

15.20%

24.00%

3.20%

20.00%

--

9.60%

--

0.80%

17:45

18.60%

2.33%

10.47%

17.44%

16.28%

4.65%

16.28%

--

12.79%

--

1.16%

18:00

31.82%

1.52%

19.70%

11.11%

14.14%

3.54%

11.11%

1.01%

5.05%

0.51%

0.51%

18:15

36.24%

0.67%

22.15%

14.09%

10.07%

2.01%

7.38%

1.34%

4.70%

0.67%

0.67%

18:30

38.30%

0.71%

22.70%

14.89%

5.67%

2.13%

7.80%

1.42%

4.96%

0.71%

0.71%

18:45

44.90%

2.04%

10.20%

20.41%

14.29%

--

4.08%

2.04%

--

--

2.04%

19:00

12.50%

2.50%

16.25%

30.00%

8.75%

8.75%

10.00%

3.75%

--

--

7.50%

19:15

12.31%

1.54%

20.00%

27.69%

1.54%

10.77%

10.77%

4.62%

--

--

10.77%

19:30

10.96%

1.37%

17.81%

24.66%

1.37%

9.59%

20.55%

4.11%

--

--

9.59%

19:45

14.55%

1.82%

14.55%

25.45%

1.82%

12.73%

21.82%

5.45%

--

--

1.82%

20:00

23.26%

2.33%

2.33%

18.60%

2.33%

16.28%

27.91%

6.98%

--

--

--

20:15

29.03%

--

3.23%

3.23%

3.23%

22.58%

32.26%

6.45%

--

--

--

20:30

32.35%

--

2.94%

2.94%

2.94%

20.59%

29.41%

5.88%

--

2.94%

--

20:45

32.14%

--

3.57%

--

3.57%

25.00%

28.57%

3.57%

--

3.57%

--

21:00

18.18%

1.14%

2.27%

--

3.41%

36.36%

29.55%

2.27%

2.27%

4.55%

--

21:15

20.00%

1.25%

1.25%

--

3.75%

40.00%

23.75%

2.50%

2.50%

3.75%

1.25%

21:30

18.52%

1.23%

2.47%

--

3.70%

39.51%

24.69%

2.47%

2.47%

3.70%

1.23%

21:45

12.50%

1.56%

4.69%

--

4.69%

39.06%

29.69%

1.56%

--

4.69%

1.56%

22:00

10.67%

1.33%

4.00%

1.33%

5.33%

33.33%

37.33%

1.33%

--

2.67%

2.67%

22:15

22.50%

--

5.00%

2.50%

7.50%

27.50%

32.50%

--

--

--

2.50%

22:30

31.37%

1.96%

7.84%

1.96%

5.88%

21.57%

25.49%

--

--

1.96%

1.96%

22:45

38.10%

2.38%

7.14%

2.38%

4.76%

23.81%

16.67%

--

--

2.38%

2.38%

23:00

31.58%

1.32%

6.58%

2.63%

14.47%

22.37%

13.16%

--

--

--

7.89%

23:15

28.57%

1.79%

7.14%

1.79%

19.64%

19.64%

10.71%

--

--

--

10.71%

23:30

29.63%

1.85%

7.41%

1.85%

20.37%

20.37%

9.26%

--

--

--

9.26%

23:45

31.91%

2.13%

6.38%

--

23.40%

23.40%

10.64%

--

--

--

2.13%

  (全文结束)

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