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2004年度中国广播听众与电台收听率调查报告——沈阳地区

报告出处:赛立信媒介研究有限公司  发布日期:2004年08月30日 09:02

报告类别:调查报告
行业分类:传媒
调查地点:沈阳
调查时间:2004年3月17-31日,其中日记表填写时间是3月21日-27日
接触样本:1000
有效样本:300
样本情况:在调研地区居住/生活1年以上、年龄介于10-69岁、每周收听广播一次以上、符合市场研究要求之一般条件
调查机构:赛立信媒介研究有限公司
报告来源:赛立信媒介研究有限公司

报告内容:

沈阳地区听众收听广播的情况

电台名称

周到达率

排名

日到达率

排名

中央电台中国之声

11.26%

2

7.08%

1

沈阳电台经济台

9.24%

5

5.69%

5

沈阳电台体育健康台

3.79%

11

1.39%

11

沈阳电台交通台

11.73%

1

6.97%

2

沈阳电台文艺台

11.14%

4

6.03%

3

沈阳电台新闻台

6.99%

7

4.59%

6

辽宁电台新闻台

4.74%

10

2.37%

10

辽宁电台交通台

11.26%

2

5.84%

4

辽宁电台文艺台

6.04%

8

2.69%

9

辽宁电台经济台

5.92%

9

3.66%

7

辽宁电台生活娱乐台

7.94%

6

3.55%

8

沈阳地区主要电台的到达率

沈阳地区广播听众经常收听的电台

 

沈阳地区听众对各主要电台的满意度评价

 

沈阳地区主要电台的收听率

 

沈阳电台经济台

沈阳电台体育健康台

沈阳电台交通台

沈阳电台文艺台

沈阳电台新闻台

辽宁电台新闻台

辽宁电台交通台

辽宁电台文艺台

辽宁电台经济台

辽宁电台生活娱乐台

中央电台中国之声

0:00

0.07%

--

0.03%

0.07%

0.03%

0.03%

0.01%

0.05%

0.04%

0.02%

--

2:00

0.02%

--

0.03%

0.06%

0.01%

0.01%

0.05%

0.03%

0.03%

0.01%

--

3:00

0.03%

--

0.26%

0.36%

0.03%

0.06%

0.26%

0.16%

0.19%

0.06%

--

6:00

2.53%

0.30%

0.98%

0.63%

3.38%

0.27%

1.91%

0.33%

1.01%

0.22%

0.05%

6:15

2.47%

0.30%

0.84%

0.60%

3.29%

0.24%

1.90%

0.30%

0.98%

0.16%

0.05%

6:30

2.16%

0.39%

1.00%

0.37%

2.53%

0.33%

1.94%

0.29%

0.84%

0.12%

4.49%

6:45

2.16%

0.41%

0.76%

0.14%

2.33%

0.23%

2.00%

0.31%

0.60%

0.12%

3.96%

7:00

3.07%

0.33%

2.02%

0.64%

2.87%

0.76%

4.16%

0.38%

0.27%

0.18%

3.80%

7:15

2.24%

0.23%

1.88%

0.54%

1.08%

0.56%

3.25%

0.12%

0.02%

0.14%

2.38%

7:30

4.52%

0.28%

2.01%

0.69%

1.24%

0.51%

4.01%

0.15%

0.05%

0.30%

0.10%

7:45

3.91%

0.09%

1.60%

0.49%

0.78%

0.28%

3.08%

0.09%

0.07%

0.28%

0.09%

8:00

3.10%

0.11%

4.32%

0.71%

0.80%

0.42%

2.41%

0.16%

0.22%

0.31%

--

8:15

0.73%

0.05%

2.99%

0.36%

0.21%

0.16%

0.73%

0.11%

0.18%

0.16%

--

8:30

0.78%

0.09%

2.85%

0.34%

0.22%

0.26%

0.72%

0.12%

0.16%

0.16%

--

8:45

0.40%

0.05%

2.74%

0.16%

0.21%

0.21%

0.69%

0.07%

0.26%

0.07%

--

9:00

0.40%

0.07%

2.57%

0.77%

0.70%

0.20%

0.84%

0.25%

0.15%

0.20%

--

9:15

0.27%

0.06%

0.86%

0.74%

0.61%

0.13%

0.42%

0.25%

0.05%

0.17%

--

9:30

0.30%

0.14%

0.88%

0.74%

0.62%

0.13%

0.43%

0.32%

0.05%

0.19%

--

9:45

0.26%

0.14%

0.74%

0.71%

0.57%

0.05%

0.32%

0.32%

0.03%

0.18%

--

10:00

0.28%

0.15%

0.77%

0.86%

0.60%

0.07%

0.46%

0.49%

0.05%

0.20%

--

10:15

0.08%

0.03%

0.53%

0.46%

0.13%

0.07%

0.43%

0.40%

0.07%

0.18%

--

10:30

0.11%

0.03%

0.54%

0.47%

0.13%

0.06%

0.41%

0.37%

0.05%

0.19%

--

10:45

0.09%

--

0.39%

0.34%

0.07%

0.04%

0.21%

0.23%

0.02%

0.14%

--

11:00

0.18%

0.10%

0.57%

0.56%

0.09%

0.16%

0.25%

0.24%

0.15%

0.19%

--

11:15

0.17%

0.10%

0.41%

0.38%

0.07%

0.21%

0.13%

0.18%

0.14%

0.13%

--

11:30

0.20%

0.11%

0.48%

0.40%

0.09%

0.23%

0.25%

0.25%

0.15%

0.22%

--

11:45

0.13%

0.08%

0.33%

0.27%

0.01%

0.14%

0.15%

0.16%

0.11%

0.16%

--

12:00

0.22%

0.09%

0.62%

0.37%

0.13%

0.14%

0.34%

0.40%

0.14%

0.26%

0.01%

12:15

0.18%

--

0.75%

0.30%

0.14%

0.02%

0.26%

0.40%

0.14%

0.16%

0.02%

12:30

0.17%

--

0.74%

0.33%

0.14%

0.02%

0.32%

0.39%

0.17%

0.19%

0.02%

12:45

0.09%

--

0.77%

0.33%

0.05%

0.02%

0.30%

0.33%

0.07%

0.16%

0.02%

13:00

0.10%

--

0.71%

0.55%

0.21%

0.05%

0.37%

0.50%

0.45%

0.23%

0.02%

13:15

0.07%

--

0.35%

0.30%

0.12%

0.04%

0.14%

0.17%

0.33%

0.14%

--

13:30

0.07%

--

0.35%

0.29%

0.14%

0.05%

0.14%

0.18%

0.32%

0.13%

--

13:45

0.05%

--

0.36%

0.24%

0.04%

0.07%

0.15%

0.21%

0.33%

0.08%

--

14:00

0.08%

--

0.48%

0.24%

0.06%

0.35%

0.20%

0.29%

0.23%

0.11%

--

14:15

0.05%

--

0.24%

0.13%

0.04%

0.25%

0.09%

0.13%

0.09%

0.04%

--

14:30

0.05%

--

0.22%

0.10%

0.04%

0.22%

0.09%

0.11%

0.08%

0.05%

--

14:45

0.05%

--

0.19%

0.11%

0.03%

0.09%

0.07%

0.08%

0.06%

0.03%

--

15:00

0.17%

--

0.28%

0.37%

0.07%

0.13%

0.17%

0.14%

0.11%

0.22%

--

15:15

0.17%

--

0.24%

0.34%

0.05%

0.11%

0.13%

0.11%

0.03%

0.25%

--

15:30

0.16%

--

0.21%

0.34%

0.11%

0.10%

0.14%

0.10%

0.02%

0.24%

--

15:45

0.16%

--

0.21%

0.33%

0.11%

0.11%

0.10%

0.09%

0.01%

0.16%

--

16:00

0.54%

--

0.25%

0.43%

0.15%

0.11%

0.11%

0.15%

0.07%

0.18%

--

16:15

0.51%

--

0.29%

0.38%

0.05%

0.08%

0.10%

0.11%

0.14%

0.13%

--

16:30

0.52%

--

0.28%

0.35%

0.03%

0.08%

0.11%

0.13%

0.16%

0.13%

--

16:45

0.44%

--

0.24%

0.28%

0.03%

0.03%

0.09%

0.07%

0.16%

0.09%

--

17:00

0.59%

0.20%

0.48%

1.05%

0.14%

0.25%

0.25%

0.16%

0.28%

0.16%

--

17:25

0.31%

0.17%

0.40%

0.80%

0.21%

0.23%

0.17%

0.11%

0.23%

0.11%

--

17:30

0.33%

0.16%

0.39%

0.79%

0.27%

0.15%

0.21%

0.10%

0.22%

0.12%

--

17:45

0.27%

0.14%

0.34%

0.67%

0.17%

0.19%

0.18%

0.08%

0.16%

0.05%

--

18:00

0.43%

0.32%

0.55%

0.69%

0.15%

0.37%

0.57%

0.35%

0.24%

0.11%

0.02%

18:15

0.32%

0.24%

0.37%

0.34%

0.16%

0.29%

0.45%

0.32%

0.24%

0.10%

0.02%

18:30

0.32%

0.23%

0.38%

0.36%

0.15%

0.29%

0.44%

0.35%

0.23%

0.11%

0.02%

18:45

0.25%

0.19%

0.31%

0.30%

0.12%

0.23%

0.36%

0.26%

0.20%

0.02%

0.01%

19:00

0.65%

0.33%

0.47%

0.82%

0.19%

0.33%

0.49%

0.40%

0.46%

0.05%

0.42%

19:15

0.58%

0.17%

0.23%

0.71%

0.19%

0.04%

0.46%

0.23%

0.41%

0.06%

0.23%

19:30

0.56%

0.24%

0.24%

0.86%

0.36%

0.09%

0.62%

0.36%

0.51%

0.06%

0.13%

19:45

0.43%

0.17%

0.26%

0.86%

0.26%

0.10%

0.41%

0.31%

0.43%

0.07%

0.14%

20:00

0.70%

0.21%

0.41%

0.98%

0.34%

0.16%

0.57%

0.85%

0.62%

0.18%

0.31%

20:15

0.30%

0.11%

0.19%

0.33%

0.09%

0.09%

0.33%

0.50%

0.33%

0.09%

0.16%

20:30

0.24%

0.09%

0.25%

0.25%

0.08%

0.10%

0.25%

0.36%

0.75%

0.15%

0.10%

20:45

0.20%

0.08%

0.24%

0.23%

0.08%

0.11%

0.22%

0.35%

0.72%

0.13%

0.07%

21:00

0.24%

0.07%

0.27%

0.24%

0.17%

0.08%

0.19%

0.12%

0.60%

0.69%

0.03%

21:15

0.25%

0.08%

0.29%

0.24%

0.19%

0.08%

0.13%

0.06%

0.56%

0.73%

--

21:30

0.24%

0.09%

0.27%

0.25%

0.20%

0.10%

0.12%

0.05%

0.51%

0.70%

--

21:45

0.22%

0.09%

0.20%

0.20%

0.19%

0.09%

0.12%

0.05%

0.46%

0.62%

--

22:00

0.41%

0.09%

0.27%

0.82%

0.29%

0.13%

0.16%

0.17%

0.59%

0.70%

--

22:15

0.60%

0.04%

0.12%

1.22%

0.42%

0.14%

0.10%

0.25%

0.14%

0.12%

--

22:30

0.55%

0.03%

0.10%

1.15%

0.35%

0.12%

0.09%

0.21%

0.16%

0.11%

--

22:45

0.60%

0.03%

0.10%

1.27%

0.08%

0.06%

0.01%

0.23%

0.12%

0.13%

--

23:00

0.63%

0.07%

0.10%

1.21%

0.06%

0.07%

0.01%

0.19%

0.11%

0.11%

0.01%

23:15

0.39%

0.09%

0.14%

0.48%

0.12%

0.07%

0.02%

0.35%

0.21%

0.07%

0.02%

23:30

0.37%

0.10%

0.12%

0.41%

0.10%

0.08%

0.02%

0.31%

0.18%

0.06%

0.02%

23:45

0.29%

0.08%

0.10%

0.27%

0.08%

0.06%

0.02%

0.24%

0.13%

0.05%

0.02%

沈阳地区主要电台的听众占有率

 

沈阳电台经济台

沈阳电台体育健康台

沈阳电台交通台

沈阳电台文艺台

沈阳电台新闻台

辽宁电台新闻台

辽宁电台交通台

辽宁电台文艺台

辽宁电台经济台

辽宁电台生活娱乐台

中央电台中国之声

0:00

20.37%

--

9.26%

20.37%

7.41%

7.41%

3.70%

14.81%

11.11%

5.56%

--

2:00

6.67%

--

11.11%

24.44%

2.22%

4.44%

20.00%

13.33%

13.33%

4.44%

--

3:00

2.27%

--

18.18%

25.00%

2.27%

4.55%

18.18%

11.36%

13.64%

4.55%

--

6:00

21.83%

2.58%

8.45%

5.40%

29.11%

2.35%

16.43%

2.82%

8.69%

1.88%

0.47%

6:15

22.20%

2.68%

7.56%

5.37%

29.51%

2.20%

17.07%

2.68%

8.78%

1.46%

0.49%

6:30

14.91%

2.71%

6.91%

2.57%

17.48%

2.30%

13.41%

2.03%

5.83%

0.81%

31.03%

6:45

16.61%

3.16%

5.85%

1.11%

17.88%

1.74%

15.35%

2.37%

4.59%

0.95%

30.38%

7:00

16.61%

1.81%

10.95%

3.49%

15.52%

4.09%

22.50%

2.05%

1.44%

0.96%

20.58%

7:15

17.97%

1.83%

15.14%

4.33%

8.65%

4.49%

26.12%

1.00%

0.17%

1.16%

19.13%

7:30

32.60%

2.01%

14.47%

4.95%

8.97%

3.66%

28.94%

1.10%

0.37%

2.20%

0.73%

7:45

36.24%

0.87%

14.85%

4.59%

7.21%

2.62%

28.60%

0.87%

0.66%

2.62%

0.87%

8:00

24.65%

0.89%

34.40%

5.67%

6.38%

3.37%

19.15%

1.24%

1.77%

2.48%

--

8:15

12.89%

0.94%

52.52%

6.29%

3.77%

2.83%

12.89%

1.89%

3.14%

2.83%

--

8:30

13.64%

1.52%

50.00%

6.06%

3.94%

4.55%

12.73%

2.12%

2.73%

2.73%

--

8:45

8.21%

1.07%

56.43%

3.21%

4.29%

4.29%

14.29%

1.43%

5.36%

1.43%

--

9:00

6.54%

1.09%

41.69%

12.53%

11.44%

3.27%

13.62%

4.09%

2.45%

3.27%

--

9:15

7.49%

1.76%

24.23%

20.70%

17.18%

3.52%

11.89%

7.05%

1.32%

4.85%

--

9:30

7.92%

3.75%

23.33%

19.58%

16.25%

3.33%

11.25%

8.33%

1.25%

5.00%

--

9:45

7.87%

4.17%

22.22%

21.30%

17.13%

1.39%

9.72%

9.72%

0.93%

5.56%

--

10:00

7.08%

3.75%

19.58%

22.08%

15.42%

1.67%

11.67%

12.50%

1.25%

5.00%

--

10:15

3.47%

1.39%

22.22%

19.44%

5.56%

2.78%

18.06%

16.67%

2.78%

7.64%

--

10:30

4.79%

1.37%

22.60%

19.86%

5.48%

2.74%

17.12%

15.75%

2.05%

8.22%

--

10:45

5.60%

--

25.60%

22.40%

4.80%

2.40%

13.60%

15.20%

1.60%

8.80%

--

11:00

7.10%

4.14%

23.08%

22.49%

3.55%

6.51%

10.06%

9.47%

5.92%

7.69%

--

11:15

8.82%

5.15%

21.32%

19.85%

3.68%

11.03%

6.62%

9.56%

7.35%

6.62%

--

11:30

8.44%

4.55%

20.13%

16.88%

3.90%

9.74%

10.39%

10.39%

6.49%

9.09%

--

11:45

8.33%

5.30%

21.21%

17.42%

0.76%

9.09%

9.85%

10.61%

6.82%

10.61%

--

12:00

7.89%

3.16%

22.63%

13.68%

4.74%

5.26%

12.63%

14.74%

5.26%

9.47%

0.53%

12:15

7.43%

--

31.76%

12.84%

6.08%

0.68%

10.81%

16.89%

6.08%

6.76%

0.68%

12:30

6.96%

--

29.75%

13.29%

5.70%

0.63%

12.66%

15.82%

6.96%

7.59%

0.63%

12:45

4.10%

--

36.07%

15.57%

2.46%

0.82%

13.93%

15.57%

3.28%

7.38%

0.82%

13:00

3.05%

--

22.34%

17.26%

6.60%

1.52%

11.68%

15.74%

14.21%

7.11%

0.51%

13:15

4.32%

--

20.86%

17.99%

7.19%

2.16%

8.63%

10.07%

20.14%

8.63%

--

13:30

4.17%

--

20.83%

17.36%

8.33%

2.78%

8.33%

11.11%

19.44%

7.64%

--

13:45

3.48%

--

23.48%

15.65%

2.61%

4.35%

9.57%

13.91%

21.74%

5.22%

--

14:00

3.73%

--

23.88%

11.94%

2.99%

17.16%

9.70%

14.18%

11.19%

5.22%

--

14:15

5.10%

--

22.45%

12.24%

4.08%

23.47%

8.16%

12.24%

8.16%

4.08%

--

14:30

5.00%

--

23.00%

11.00%

4.00%

23.00%

9.00%

12.00%

8.00%

5.00%

--

14:45

6.41%

--

26.92%

15.38%

3.85%

12.82%

10.26%

11.54%

8.97%

3.85%

--

15:00

10.32%

--

16.67%

22.22%

3.97%

7.94%

10.32%

8.73%

6.35%

13.49%

--

15:15

12.04%

--

16.67%

24.07%

3.70%

7.41%

9.26%

7.41%

1.85%

17.59%

--

15:30

11.40%

--

14.91%

23.68%

7.89%

7.02%

9.65%

7.02%

1.75%

16.67%

--

15:45

12.62%

--

16.50%

25.24%

8.74%

8.74%

7.77%

6.80%

0.97%

12.62%

--

16:00

27.08%

--

12.50%

21.53%

7.64%

5.56%

5.56%

7.64%

3.47%

9.03%

--

16:15

28.57%

--

16.07%

21.43%

2.68%

4.46%

5.36%

6.25%

8.04%

7.14%

--

16:30

29.20%

--

15.93%

19.47%

1.77%

4.42%

6.19%

7.08%

8.85%

7.08%

--

16:45

30.84%

--

16.82%

19.63%

1.87%

1.87%

6.54%

4.67%

11.21%

6.54%

--

17:00

16.50%

5.50%

13.50%

29.50%

4.00%

7.00%

7.00%

4.50%

8.00%

4.50%

--

17:25

11.24%

6.18%

14.61%

29.21%

7.87%

8.43%

6.18%

3.93%

8.43%

3.93%

--

17:30

11.96%

5.98%

14.13%

28.80%

9.78%

5.43%

7.61%

3.80%

8.15%

4.35%

--

17:45

12.07%

6.32%

14.94%

29.89%

7.47%

8.62%

8.05%

3.45%

6.90%

2.30%

--

18:00

11.29%

8.47%

14.52%

18.15%

4.03%

9.68%

14.92%

9.27%

6.45%

2.82%

0.40%

18:15

11.30%

8.47%

12.99%

11.86%

5.65%

10.17%

15.82%

11.30%

8.47%

3.39%

0.56%

18:30

11.11%

7.94%

13.23%

12.70%

5.29%

10.05%

15.34%

12.17%

7.94%

3.70%

0.53%

18:45

10.99%

8.24%

13.74%

13.19%

5.49%

10.44%

15.93%

11.54%

8.79%

1.10%

0.55%

19:00

14.02%

7.20%

10.23%

17.80%

4.17%

7.20%

10.61%

8.71%

9.85%

1.14%

9.09%

19:15

17.44%

5.23%

6.98%

21.51%

5.81%

1.16%

13.95%

6.98%

12.21%

1.74%

6.98%

19:30

13.83%

5.85%

5.85%

21.28%

9.04%

2.13%

15.43%

9.04%

12.77%

1.60%

3.19%

19:45

12.50%

4.86%

7.64%

25.00%

7.64%

2.78%

11.81%

9.03%

12.50%

2.08%

4.17%

20:00

13.11%

3.88%

7.77%

18.45%

6.31%

2.91%

10.68%

16.02%

11.65%

3.40%

5.83%

20:15

11.80%

4.35%

7.45%

13.04%

3.73%

3.73%

13.04%

19.88%

13.04%

3.73%

6.21%

20:30

9.09%

3.46%

9.52%

9.52%

3.03%

3.90%

9.52%

13.85%

28.57%

5.63%

3.90%

20:45

8.14%

3.17%

9.95%

9.50%

3.17%

4.52%

9.05%

14.48%

29.86%

5.43%

2.71%

21:00

8.99%

2.57%

10.06%

8.78%

6.42%

3.00%

7.07%

4.28%

22.06%

25.48%

1.28%

21:15

9.78%

2.93%

11.00%

9.29%

7.33%

2.93%

4.89%

2.20%

21.52%

28.12%

--

21:30

9.35%

3.74%

10.75%

9.81%

7.94%

3.97%

4.91%

1.87%

20.09%

27.57%

--

21:45

9.87%

3.90%

8.83%

8.83%

8.57%

4.16%

5.45%

2.08%

20.52%

27.79%

--

22:00

11.26%

2.60%

7.36%

22.73%

8.01%

3.46%

4.33%

4.76%

16.23%

19.26%

--

22:15

19.01%

1.24%

3.72%

38.84%

13.22%

4.55%

3.31%

7.85%

4.55%

3.72%

--

22:30

19.07%

1.17%

3.50%

40.08%

12.06%

4.28%

3.11%

7.39%

5.45%

3.89%

--

22:45

22.66%

0.99%

3.94%

48.28%

2.96%

2.46%

0.49%

8.87%

4.43%

4.93%

--

23:00

24.41%

2.82%

3.76%

46.95%

2.35%

2.82%

0.47%

7.51%

4.23%

4.23%

0.47%

23:15

20.00%

4.71%

7.06%

24.71%

5.88%

3.53%

1.18%

17.65%

10.59%

3.53%

1.18%

23:30

20.69%

5.75%

6.90%

22.99%

5.75%

4.60%

1.15%

17.24%

10.34%

3.45%

1.15%

23:45

21.69%

6.02%

7.23%

20.48%

6.02%

4.82%

1.20%

18.07%

9.64%

3.61%

1.20%

  (全文结束)

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