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2004年度中国广播听众与电台收听率调查报告——北京地区

报告出处:赛立信媒介研究有限公司  发布日期:2004年08月30日 09:08

报告类别:调查报告
行业分类:传媒
调查地点:北京
调查时间:2004年3月17-31日,其中日记表填写时间是3月21日-27日
接触样本:1000
有效样本:300
样本情况:在调研地区居住/生活1年以上、年龄介于10-69岁、每周收听广播一次以上、符合市场研究要求之一般条件
调查机构:赛立信媒介研究有限公司
报告来源:赛立信媒介研究有限公司

报告内容:

北京地区听众收听广播的情况

北京地区主要电台的到达率

电台名称

周到达率

排名

日到达率

排名

中央电台中国之声

18.57%

1

10.46%

1

中央电台经济之声

4.09%

9

1.48%

10

中央电台音乐之声

12.87%

5

5.41%

6

中央电台都市之声

5.56%

8

1.78%

8

北京新闻广播

12.28%

6

6.45%

5

北京交通广播

14.04%

4

7.35%

4

北京体育广播

5.99%

7

2.05%

7

北京音乐广播

16.23%

3

7.87%

3

北京文艺广播

18.27%

2

9.90%

2

首都生活广播

4.09%

10

1.67%

9

北京经济广播

3.80%

11

1.46%

11

中国国际广播电台

1.75%

12

1.13%

12

北京地区广播听众经常收听的电台

 

北京地区听众对各主要电台的满意度评价

 

北京地区主要电台的收听率

时间

中央电台中国之声

中央电台经济之声

中央电台音乐之声

中央电台都市之声

北京新闻广播

北京交通广播

北京体育广播

北京音乐广播

北京文艺广播

首都生活广播

0:00

0.29%

--

0.08%

0.08%

0.05%

0.17%

0.07%

0.44%

0.62%

0.07%

2:00

0.04%

--

0.07%

0.01%

0.04%

0.15%

0.06%

0.10%

0.07%

0.01%

3:00

0.05%

--

0.08%

0.02%

0.05%

0.15%

0.07%

0.14%

0.14%

0.02%

6:00

0.99%

0.34%

0.15%

0.04%

0.30%

0.15%

--

0.19%

0.30%

0.27%

6:15

0.95%

0.27%

0.24%

0.06%

0.24%

0.45%

--

0.15%

0.27%

0.21%

6:30

5.43%

0.04%

0.44%

0.08%

1.72%

0.61%

0.10%

0.52%

0.57%

0.17%

6:45

5.05%

0.04%

0.32%

0.08%

1.66%

0.58%

0.10%

0.64%

0.66%

0.16%

7:00

3.62%

0.27%

0.85%

0.12%

4.27%

1.97%

0.29%

1.59%

2.68%

0.27%

7:15

2.79%

0.24%

0.82%

0.19%

3.03%

1.75%

0.27%

1.17%

2.55%

0.45%

7:30

2.46%

0.47%

1.17%

0.36%

2.93%

2.04%

0.78%

1.28%

3.24%

0.61%

7:45

1.44%

0.41%

1.08%

0.36%

1.22%

1.60%

0.77%

1.13%

2.93%

0.52%

8:00

1.85%

0.62%

1.54%

0.42%

1.37%

1.96%

0.89%

1.17%

2.71%

0.53%

8:15

1.54%

0.39%

1.63%

0.24%

0.86%

1.54%

0.50%

0.53%

1.10%

0.56%

8:30

1.53%

0.35%

1.65%

0.35%

1.36%

1.62%

0.41%

0.50%

1.45%

0.38%

8:45

1.17%

0.20%

1.46%

0.35%

0.88%

1.17%

0.12%

0.47%

1.37%

0.18%

9:00

1.18%

0.37%

1.67%

0.43%

1.11%

2.38%

0.09%

0.62%

1.98%

0.25%

9:15

0.48%

0.31%

1.41%

0.41%

0.62%

2.31%

0.10%

0.65%

2.00%

0.28%

9:30

0.47%

0.57%

1.62%

0.37%

0.57%

2.32%

0.10%

0.67%

1.75%

0.40%

9:45

0.39%

0.49%

1.34%

0.39%

0.42%

1.66%

0.13%

0.59%

1.37%

0.36%

10:00

0.37%

0.57%

1.57%

0.54%

0.40%

1.61%

0.13%

0.74%

1.54%

0.37%

10:15

0.21%

0.18%

1.35%

0.48%

0.30%

1.29%

0.12%

0.54%

1.11%

0.21%

10:30

0.39%

0.18%

1.36%

0.51%

0.51%

1.30%

0.15%

0.58%

1.12%

0.24%

10:45

0.39%

0.09%

1.25%

0.45%

0.42%

1.01%

0.15%

0.48%

0.92%

0.24%

11:00

0.47%

0.06%

1.26%

0.44%

0.50%

1.03%

0.21%

0.88%

1.67%

0.23%

11:15

0.37%

0.03%

1.01%

0.25%

0.51%

0.67%

0.20%

0.79%

1.55%

0.06%

11:30

0.45%

0.05%

1.03%

0.32%

0.47%

0.76%

0.18%

0.95%

1.61%

0.05%

11:45

0.43%

0.03%

0.89%

0.25%

0.48%

0.76%

0.18%

0.87%

1.48%

0.10%

12:00

1.02%

0.03%

1.36%

0.40%

0.60%

1.19%

0.45%

1.99%

3.50%

0.28%

12:15

1.04%

0.03%

1.07%

0.30%

0.36%

0.96%

0.47%

1.65%

2.83%

0.27%

12:30

1.07%

0.05%

1.09%

0.38%

0.59%

1.53%

0.51%

1.86%

3.13%

0.18%

12:45

1.01%

0.03%

0.88%

0.28%

0.57%

1.40%

0.34%

1.63%

2.53%

0.16%

13:00

1.03%

0.05%

0.87%

0.29%

0.74%

1.90%

0.29%

1.87%

2.63%

0.34%

13:15

0.44%

0.05%

0.77%

0.19%

0.74%

1.59%

0.22%

1.62%

1.40%

0.27%

13:30

0.62%

0.06%

0.73%

0.17%

0.73%

1.71%

0.20%

1.63%

1.29%

0.28%

13:45

0.62%

0.03%

0.65%

0.12%

0.52%

1.76%

0.22%

1.11%

0.92%

0.31%

14:00

0.64%

0.03%

0.81%

0.20%

0.64%

1.97%

0.27%

1.32%

1.05%

0.34%

14:15

0.59%

--

0.68%

0.15%

0.29%

1.24%

0.18%

0.62%

0.85%

0.24%

14:30

0.82%

0.06%

0.69%

0.15%

0.21%

1.36%

0.24%

0.88%

1.00%

0.24%

14:45

0.59%

0.09%

0.62%

0.12%

0.21%

1.31%

0.18%

0.80%

0.92%

0.24%

15:00

0.54%

--

0.64%

0.10%

0.26%

1.12%

0.18%

0.87%

1.05%

0.26%

15:15

0.55%

0.03%

0.68%

0.10%

0.23%

0.81%

0.13%

0.78%

0.97%

0.26%

15:30

0.54%

0.08%

0.72%

0.10%

0.23%

0.79%

0.13%

0.67%

1.05%

0.26%

15:45

0.35%

0.08%

0.68%

0.10%

0.20%

0.76%

0.10%

0.66%

0.91%

0.23%

16:00

0.49%

0.10%

0.69%

0.10%

0.17%

1.00%

0.12%

0.71%

1.03%

0.22%

16:15

0.44%

0.05%

0.56%

0.05%

0.14%

0.86%

0.12%

0.70%

0.84%

0.19%

16:30

0.47%

0.04%

0.52%

0.11%

0.19%

0.92%

0.15%

0.64%

0.86%

0.21%

16:45

0.40%

0.04%

0.38%

0.11%

0.17%

0.70%

0.19%

0.57%

0.59%

0.17%

17:00

0.54%

0.07%

0.61%

0.13%

0.57%

1.52%

0.22%

0.68%

0.94%

0.28%

17:25

0.47%

0.06%

0.59%

0.10%

0.47%

1.56%

0.16%

0.49%

0.83%

0.12%

17:30

0.52%

0.06%

0.67%

0.09%

0.39%

1.78%

0.19%

0.54%

0.92%

0.15%

17:45

0.39%

0.04%

0.59%

0.09%

0.35%

1.63%

0.13%

0.56%

0.82%

0.15%

18:00

1.14%

0.05%

0.92%

0.19%

1.11%

2.01%

0.36%

0.63%

1.19%

0.19%

18:15

1.19%

0.05%

0.91%

0.28%

1.16%

1.46%

0.38%

0.66%

1.24%

0.20%

18:30

1.27%

0.05%

1.02%

0.31%

1.40%

1.40%

0.38%

0.76%

1.22%

0.20%

18:45

1.05%

0.05%

0.95%

0.29%

1.20%

0.93%

0.27%

0.61%

1.05%

0.20%

19:00

2.33%

0.06%

0.77%

0.18%

1.36%

0.67%

0.24%

0.71%

0.89%

0.14%

19:15

1.18%

0.06%

0.57%

0.11%

0.65%

0.55%

0.11%

0.59%

0.72%

0.13%

19:30

0.80%

0.08%

0.70%

0.18%

0.66%

0.62%

0.10%

1.05%

1.17%

0.16%

19:45

0.43%

0.17%

0.56%

0.15%

0.22%

0.50%

0.06%

0.97%

1.06%

0.17%

20:00

0.51%

0.19%

0.79%

0.19%

0.24%

0.66%

0.17%

1.39%

1.48%

0.26%

20:15

0.25%

0.09%

0.31%

0.11%

0.07%

0.30%

0.08%

0.54%

0.48%

0.13%

20:30

0.23%

0.07%

0.27%

0.12%

0.06%

0.37%

0.07%

0.61%

0.53%

0.12%

20:45

0.18%

0.06%

0.25%

0.11%

0.06%

0.40%

0.07%

0.52%

0.48%

0.13%

21:00

0.14%

0.05%

0.46%

0.10%

0.05%

0.39%

0.06%

0.69%

0.52%

0.09%

21:15

0.14%

0.01%

0.44%

0.07%

0.08%

0.34%

0.06%

0.65%

0.52%

0.10%

21:30

0.13%

0.02%

0.37%

0.05%

0.07%

0.36%

0.11%

0.66%

0.47%

0.09%

21:45

0.11%

0.02%

0.34%

0.04%

0.05%

0.35%

0.11%

0.59%

0.41%

0.08%

22:00

0.13%

0.02%

0.57%

0.10%

0.09%

0.48%

0.19%

0.87%

0.66%

0.25%

22:15

0.15%

0.02%

0.46%

0.11%

0.09%

0.42%

0.20%

0.49%

0.64%

0.27%

22:30

0.12%

0.03%

0.39%

0.09%

0.08%

0.39%

0.20%

0.46%

0.63%

0.24%

22:45

0.13%

0.05%

0.34%

0.08%

0.08%

0.37%

0.18%

0.41%

0.56%

0.26%

23:00

0.26%

0.02%

0.31%

0.14%

0.04%

0.32%

0.13%

0.47%

0.48%

0.22%

23:15

0.27%

0.02%

0.20%

0.14%

0.04%

0.21%

0.09%

0.41%

0.29%

0.17%

23:30

0.28%

0.01%

0.14%

0.13%

0.04%

0.18%

0.07%

0.39%

0.26%

0.16%

23:45

0.17%

--

0.09%

0.11%

0.04%

0.11%

0.05%

0.33%

0.20%

0.14%

北京地区主要电台的听众占有率

时间

中央电台中国之声

中央电台经济之声

中央电台音乐之声

中央电台都市之声

北京新闻广播

北京交通广播

北京体育广播

北京音乐广播

北京文艺广播

首都生活广播

北京经济广播

中国国际广播电台

0:00

15.04%

--

4.42%

4.42%

2.65%

8.85%

3.54%

23.01%

32.74%

3.54%

0.88%

--

2:00

7.50%

--

12.50%

2.50%

7.50%

25.00%

10.00%

17.50%

12.50%

2.50%

2.50%

--

3:00

6.98%

--

11.63%

2.33%

6.98%

20.93%

9.30%

18.60%

18.60%

2.33%

2.33%

--

6:00

32.10%

11.11%

4.94%

1.23%

9.88%

4.94%

--

6.17%

9.88%

8.64%

2.47%

--

6:15

29.63%

8.33%

7.41%

1.85%

7.41%

13.89%

--

4.63%

8.33%

6.48%

1.85%

2.78%

6:30

53.85%

0.42%

4.37%

0.83%

17.05%

6.03%

1.04%

5.20%

5.61%

1.66%

0.62%

1.25%

6:45

51.53%

0.41%

3.26%

0.81%

16.90%

5.91%

1.02%

6.52%

6.72%

1.63%

0.61%

1.63%

7:00

21.17%

1.55%

4.99%

0.69%

24.96%

11.53%

1.72%

9.29%

15.66%

1.55%

0.52%

3.79%

7:15

19.44%

1.67%

5.74%

1.30%

21.11%

12.22%

1.85%

8.15%

17.78%

3.15%

0.56%

4.44%

7:30

14.86%

2.87%

7.09%

2.20%

17.74%

12.33%

4.73%

7.77%

19.59%

3.72%

0.68%

3.72%

7:45

11.43%

3.30%

8.57%

2.86%

9.67%

12.75%

6.15%

9.01%

23.30%

4.18%

0.44%

4.62%

8:00

13.02%

4.34%

10.85%

2.96%

9.66%

13.81%

6.31%

8.28%

19.13%

3.75%

0.39%

3.75%

8:15

16.46%

4.11%

17.41%

2.53%

9.18%

16.46%

5.38%

5.70%

11.71%

6.01%

0.63%

2.53%

8:30

14.57%

3.36%

15.69%

3.36%

12.89%

15.41%

3.92%

4.76%

13.73%

3.64%

3.36%

2.52%

8:45

14.29%

2.50%

17.86%

4.29%

10.71%

14.29%

1.43%

5.71%

16.79%

2.14%

3.93%

3.21%

9:00

10.58%

3.34%

15.04%

3.90%

10.03%

21.45%

0.84%

5.57%

17.83%

2.23%

3.34%

3.06%

9:15

5.00%

3.21%

14.64%

4.29%

6.43%

23.93%

1.07%

6.79%

20.71%

2.86%

3.93%

3.93%

9:30

4.75%

5.76%

16.27%

3.73%

5.76%

23.39%

1.02%

6.78%

17.63%

4.07%

3.73%

3.73%

9:45

5.04%

6.30%

17.23%

5.04%

5.46%

21.43%

1.68%

7.56%

17.65%

4.62%

0.42%

4.20%

10:00

4.26%

6.59%

18.22%

6.20%

4.65%

18.60%

1.55%

8.53%

17.83%

4.26%

0.39%

3.88%

10:15

3.33%

2.86%

21.43%

7.62%

4.76%

20.48%

1.90%

8.57%

17.62%

3.33%

0.48%

3.33%

10:30

5.73%

2.64%

19.82%

7.49%

7.49%

18.94%

2.20%

8.37%

16.30%

3.52%

0.44%

3.08%

10:45

6.60%

1.52%

21.32%

7.61%

7.11%

17.26%

2.54%

8.12%

15.74%

4.06%

0.51%

3.55%

11:00

6.43%

0.80%

17.27%

6.02%

6.83%

14.06%

2.81%

12.05%

22.89%

3.21%

0.40%

4.02%

11:15

6.10%

0.47%

16.90%

4.23%

8.45%

11.27%

3.29%

13.15%

25.82%

0.94%

0.47%

5.16%

11:30

6.97%

0.82%

15.98%

4.92%

7.38%

11.89%

2.87%

14.75%

25.00%

0.82%

0.41%

4.51%

11:45

7.23%

0.43%

14.89%

4.26%

8.09%

12.77%

2.98%

14.47%

24.68%

1.70%

1.28%

4.68%

12:00

8.98%

0.25%

11.97%

3.49%

5.24%

10.47%

3.99%

17.46%

30.67%

2.49%

1.25%

1.25%

12:15

10.98%

0.29%

11.27%

3.18%

3.76%

10.12%

4.91%

17.34%

29.77%

2.89%

1.45%

1.16%

12:30

9.74%

0.46%

9.98%

3.48%

5.34%

13.92%

4.64%

16.94%

28.54%

1.62%

1.62%

0.93%

12:45

10.77%

0.28%

9.39%

3.04%

6.08%

14.92%

3.59%

17.40%

27.07%

1.66%

1.38%

1.10%

13:00

9.63%

0.49%

8.15%

2.72%

6.91%

17.78%

2.72%

17.53%

24.69%

3.21%

1.23%

1.48%

13:15

5.56%

0.69%

9.72%

2.43%

9.38%

20.14%

2.78%

20.49%

17.71%

3.47%

1.39%

2.08%

13:30

7.69%

0.70%

9.09%

2.10%

9.09%

21.33%

2.45%

20.28%

16.08%

3.50%

1.40%

2.10%

13:45

8.97%

0.45%

9.42%

1.79%

7.62%

25.56%

3.14%

16.14%

13.45%

4.48%

0.90%

2.69%

14:00

8.02%

0.42%

10.13%

2.53%

8.02%

24.47%

3.38%

16.46%

13.08%

4.22%

0.84%

2.95%

14:15

10.58%

--

12.17%

2.65%

5.29%

22.22%

3.17%

11.11%

15.34%

4.23%

5.29%

3.70%

14:30

12.68%

0.94%

10.80%

2.35%

3.29%

21.13%

3.76%

13.62%

15.49%

3.76%

5.16%

3.29%

14:45

10.70%

1.60%

11.23%

2.14%

3.74%

23.53%

3.21%

14.44%

16.58%

4.28%

2.14%

3.74%

15:00

9.91%

--

11.79%

1.89%

4.72%

20.75%

3.30%

16.04%

19.34%

4.72%

1.42%

3.30%

15:15

11.35%

0.54%

14.05%

2.16%

4.86%

16.76%

2.70%

16.22%

20.00%

5.41%

0.54%

2.70%

15:30

10.82%

1.55%

14.43%

2.06%

4.64%

15.98%

2.58%

13.40%

21.13%

5.15%

1.03%

2.58%

15:45

8.05%

1.72%

15.52%

2.30%

4.60%

17.24%

2.30%

14.94%

20.69%

5.17%

1.15%

2.87%

16:00

9.30%

1.86%

13.02%

1.86%

3.26%

19.07%

2.33%

13.49%

19.53%

4.19%

6.51%

2.33%

16:15

9.79%

1.03%

12.37%

1.03%

3.09%

19.07%

2.58%

15.46%

18.56%

4.12%

7.22%

2.58%

16:30

10.09%

0.92%

11.01%

2.29%

4.13%

19.72%

3.21%

13.76%

18.35%

4.59%

6.42%

2.29%

16:45

10.45%

1.00%

9.95%

2.99%

4.48%

18.41%

4.98%

14.93%

15.42%

4.48%

6.97%

2.49%

17:00

9.09%

1.09%

10.18%

2.18%

9.45%

25.45%

3.64%

11.27%

15.64%

4.73%

3.64%

1.82%

17:25

9.09%

1.19%

11.46%

1.98%

9.09%

30.43%

3.16%

9.49%

16.21%

2.37%

1.19%

1.58%

17:30

9.27%

1.16%

11.97%

1.54%

6.95%

32.05%

3.47%

9.65%

16.60%

2.70%

0.77%

1.54%

17:45

7.86%

0.87%

11.79%

1.75%

6.99%

32.75%

2.62%

11.35%

16.59%

3.06%

0.87%

1.75%

18:00

13.91%

0.59%

11.24%

2.37%

13.61%

24.56%

4.44%

7.69%

14.50%

2.37%

1.48%

1.18%

18:15

15.02%

0.64%

11.50%

3.51%

14.70%

18.53%

4.79%

8.31%

15.65%

2.56%

1.60%

1.28%

18:30

15.02%

0.60%

12.01%

3.60%

16.52%

16.52%

4.50%

9.01%

14.41%

2.40%

2.10%

1.20%

18:45

14.98%

0.70%

13.59%

4.18%

17.07%

13.24%

3.83%

8.71%

14.98%

2.79%

2.44%

1.39%

19:00

30.03%

0.78%

9.92%

2.35%

17.49%

8.62%

3.13%

9.14%

11.49%

1.83%

2.61%

1.04%

19:15

23.05%

1.12%

11.15%

2.23%

12.64%

10.78%

2.23%

11.52%

14.13%

2.60%

3.72%

1.49%

19:30

13.68%

1.40%

11.93%

3.16%

11.23%

10.53%

1.75%

17.89%

20.00%

2.81%

1.40%

1.40%

19:45

9.43%

3.69%

12.30%

3.28%

4.92%

11.07%

1.23%

21.31%

23.36%

3.69%

1.64%

1.64%

20:00

8.16%

3.06%

12.59%

3.06%

3.74%

10.54%

2.72%

22.11%

23.47%

4.08%

1.36%

2.04%

20:15

10.00%

3.46%

12.31%

4.23%

2.69%

11.92%

3.08%

21.15%

18.85%

5.00%

1.15%

1.54%

20:30

8.91%

2.64%

10.23%

4.62%

2.31%

14.19%

2.64%

23.10%

20.13%

4.62%

1.32%

1.32%

20:45

7.36%

2.33%

10.47%

4.65%

2.33%

16.67%

3.10%

21.71%

20.16%

5.43%

0.78%

1.55%

21:00

5.34%

1.69%

17.13%

3.65%

1.97%

14.33%

2.25%

25.28%

19.10%

3.37%

1.40%

1.97%

21:15

5.29%

0.29%

17.06%

2.65%

2.94%

13.24%

2.35%

25.00%

20.00%

3.82%

1.76%

2.06%

21:30

5.05%

0.80%

14.63%

1.86%

2.93%

14.36%

4.52%

26.06%

18.62%

3.72%

1.86%

1.86%

21:45

5.09%

0.90%

15.27%

1.80%

2.40%

15.57%

4.79%

26.65%

18.26%

3.59%

0.90%

1.80%

22:00

3.61%

0.48%

15.63%

2.64%

2.40%

13.22%

5.29%

24.04%

18.27%

6.97%

1.44%

1.92%

22:15

4.64%

0.62%

14.55%

3.41%

2.79%

13.31%

6.50%

15.48%

20.43%

8.67%

1.86%

2.48%

22:30

4.05%

0.93%

13.40%

3.12%

2.80%

13.40%

6.85%

15.89%

21.81%

8.41%

1.87%

2.49%

22:45

5.04%

1.80%

12.95%

2.88%

2.88%

14.03%

6.83%

15.47%

21.22%

9.71%

1.44%

2.16%

23:00

10.00%

0.97%

11.94%

5.48%

1.61%

12.58%

5.16%

18.39%

18.71%

8.71%

1.29%

1.29%

23:15

13.57%

0.90%

9.95%

7.24%

2.26%

10.86%

4.52%

20.81%

14.93%

8.60%

0.90%

--

23:30

15.57%

0.47%

8.02%

7.55%

2.36%

10.38%

3.77%

21.70%

14.62%

8.96%

0.94%

--

23:45

12.79%

--

6.98%

8.14%

2.91%

8.14%

3.49%

25.00%

15.12%

10.47%

1.16%

--

  (全文结束)

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