目录
Contents
调查要求
Survey Requirements
智能手机消费者调查
Smart Phone Consumers Research
教育程度
Educational Status
个人收入
Personal Income
家庭月收入
Family Monthly Income
购买智能手机的渠道
Purchase Channel of Smart Phones
预期购买哪些品牌智能手机
Mobile Brands of Anticipated Buying Smart Phones
购买智能手机价格段
Price Range of Smart Phones
法律声明
Legal Notice
调查问卷
Questionnaire
调查要求
Survey Requirements
智能手机消费者调查
Smart Phone Consumers Research
QQSurvey中国在线调研2014Q3智能手机调查是基于对中国3679位网民进行“预期未来三个月内(2014年9月-11月底)是否会购买智能手机”，其中有28.0%的消费者愿意未来三个月内购买智能手机，我们称之为潜在消费者；72.0%的网民没有意向在未来三个月内购买智能手机，我们称之为非潜在的消费者 。
QQSurvey China online research 2014Q3 smart phone survey is based on 3051 Chinese netizens’ replies on whether or not they will purchase smart phones over the next three months (from Sep., 2014 to the end of Nov., 2014). 28.0% consumers are willing to buy smart phones within the coming three months, which we call potential consumers; 72.0% have no intention of buying any smart phones in three months, which are named as non-potential consumers.
教育程度
Educational StatusQQSurvey中国在线调研2014Q3智能手机调查是基于对中国1030位“未来三个月内会购买智能手机”的网民进行的调研。在这1030位智能手机潜在使用者中，学历为大学专科/本科的占据78.7%，成为最主要的消费群体。学历在高中及其以下的占据了12.1%。而拥有研究生及以上的被访者则占据了9.2%。整体来看，智能手机潜在消费者学历主要集中为大学专科/本科。
QQSurvey China online research 2014Q3 smart phone survey is based on the investigation of 1030 Chinese netizens who will purchase smart phones over the next three months. Among the 1030 potential users of smart phones, 78.7% of them are Junior college/ undergraduate college degree holders, becoming the major consumer group. 12.1% achieved education in high school and the following education, while respondents with graduate or above for 9.2%. All things considered, education status of smart phone potential consumers mainly concentrates on Junior college/ undergraduate college.
个人收入
Personal IncomeQQSurvey中国在线调研数据显示，参与调查的1030位智能手机潜在消费者可支配个人月收入集中在2000-15000元，累计占比接近八成。其中个人月收入在2001-4000元的潜在消费者占了21.0%，成为最主要的消费群体。其次是4001-6000元，占19.3%，而没有收入的用户则以学生居多，他们对流行趋势较为敏感，占到了16.4%的比例。
Data from QQSurvey China online research shows that governable personal monthly income of the 1030 smart phone potential consumers participating in the survey focuses on 2000-15000 yuan, around eighty percent of the total. Among them, potential consumers with personal monthly income of 2001-4000 yuan account for 21%, being the major consumer group. Next is 4001-6000 yuan, holding 19.3%. Users with no income are mostly students, who are sensitive to fashion trends and take up 16.4%.
家庭月收入
Family Monthly IncomeQQSurvey中国在线调研数据显示，参与调查的1030位智能手机潜在消费者可支配家庭月收入集中在4000元以上，累计占比超过九成。而其中家庭月收入在10001-15000元的潜在消费者占了22.1%，成为最主要的消费群体。
Data from QQSurvey China online research presents that governable family monthly income of the 1030 smart phone potential consumers participating in the survey concentrates on 4000 yuan and above, more than ninety percent of the total. Moreover, potential consumers with family monthly income of 10001-15000 yuan account for 22.1%, which are the main consumer group.
购买智能手机的渠道
Purchase Channel of Smart PhonesQQSurvey中国在线调研数据显示，参与调查的1030位智能手机潜在消费者在购买智能手机时的主要渠道是品牌专卖店，所占比例为55.4%，其次是网上购买和专门电器大卖场，所占比例分别为52.1%、44.3%，电脑专卖店和大卖场/大超市紧追其后，分别占据30.0%、26.3%。
QQSurvey China online research reveals that purchase channels of 1030 smart phone potential consumers participating in the survey are mainly brand monopolized shop, accounting for 55.5%. Next are on-line shopping, holding and specialized appliance hypermarket, 52.1% and 44.3% of the total respectively. The above channels are followed by computer store and shopping mall/ hypermarket , taking up 30.0% and 26.3% separately.
预期购买哪些品牌
Mobile Brands of Anticipated Buying Smart Phones智能手机潜在消费者中针对“预期购买哪些品牌”方面，三星(Samsung)和苹果(Apple)占主导地位，分别占了58.2%和53.2%比例。其次是联想(Lenovo) 、HTC、诺基亚(Nokia)、中兴(ZTE) ，分别占了16.5%、14.2%、12.5%、12.3%，紧追其后的是OPPO，占了10.5%。其他品牌的购买意向都低于百分之十，由此可以看出在消费者心目中三星(Samsung) 和苹果(Apple)还是占据绝对主导地位。
As for anticipated buying brands of smart phone potential consumers, Samsung and Apple have absolute predominance, accounting for 58.2% and 53.2% respectively. Next areLenovo 、HTC、Nokia、ZTE， accounting for 16.5% 、14.2%、12.5%、12.3%， respectively. which are followed by OPPO holding 10.5%. Purchase intentions of other brands are all below 10%. Thus we can see that Samsung and Apple are still predominant powers in the eyes of consumers.
智能手机价格段
Price Range of Smart PhonesQQSurvey中国在线调研数据显示，参与调查的1030位智能手机潜在消费者中针对“购买智能手机价格”方面，集中在1000-4999元，累计占比超过八成。分别为1000-1999元的占22.2%、2000-2999元的占23.0%、3000-3999元的占20.1%和4000-4999元的占15.0%，由此可以看出消费者对智能手机的心理价位在1000-4999元这个趋势。
Data from QQSurvey China online research shows that anticipated buying price of the 1030 smart phone potential consumers participating in the survey centers on 1000-4999 yuan, More than eighty percent of the total. Going into details, they are respectively: 1000-1999 yuan, 22.2%; 2000-2999 yuan, 23.0%; 3000-3999 yuan, 20.1%; 4000-4999 yuan, 15.0%. Obviously there is a tendency that ideal price range of smart phones for consumers is 1000-4999 yuan.
法律声明
Legal Notice本报告版权仅为我公司所有，未经书面许可，任何机构和个人不得以任何形式翻版、复制和发布。如引用、刊发，需注明出处为QQSurvey，且不得对本报告进行有悖原意的引用、删节和修改。本报告中发布的调研数据部分采用抽样调研方法，其数据结果受到样本的影响。由于调研方法及样本的限制，调查资料收集范围的限制，部分数据不能够完全反映真实市场情况。本报告只提供给客户作为市场参考资料，QQSurvey对该报告的数据准确性不承担法律责任。
Copyright of this report belongs to our company solely. Without written permission, any organizations and individuals shall not reprint, copy, or publish in any form. For citation or publishment purposes, please indicate the source of QQSurvey and don’t cite, abridge, or recompose the report against original intentions. Part of the research data released in this report adopted sampling survey method, and the data results are influenced by samples. Caused by restrictions of survey methods, samples, and survey data acquisition range, partial data can not reflect real market conditions completely. This report is only for market reference of clients. QQSurvey will not bear any legal responsibility for data accuracy in this report.
关于QQSurvey
About QQSurveyQQSurvey 是一家领先的在线调研公司，为客户提供更快速、更经济、更高效的市场调研服务
QQSurvey is a leading online research company, providing clients faster, more economic, and more efficient market research service.
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QQSurvey 是中国信息协会市场研究业分会(CMRA)和欧洲市场研究协会(ESOMAR)会员
QQSurvey holds memberships of China Marketing Research Association (CMRA) and European Society for Opinion and Marketing Research (ESOMAR).
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